2012 Beijing Auto Show: Range Rover Evoque Special Edition with Victoria Beckham (Video)

Filed in Celebrities, Fashion, Featured, World News by on April 23, 2012 0 Comments

Land Rover is bringing a special edition Range Rover Evoque to 2012 Beijing Motor Show and they are teasing their new model with the biggest tease of all – Victoria Beckham – who had then just signed on as a celebrity “creative director” for the Range Rover brand and was set to get her own special edition of the chic new Evoque.

Victoria Beckham launches the Range Rover Evoque Special Edition

Screenshot: YouTube

Victoria Beckham said, “I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I’ve always driven a Range Rover, for me they are the epitome of quality and luxury. For me, you should feel luxury. My brand is known for quality and workmanship and so is Land Rover. So for me it felt like the perfect collaboration.”

Victoria Beckham explains the approach, “When I first started working with Gerry and the design team, on the Range Rover Evoque Special Edition I did a lot of research, and created mood boards to show the team my love of timeless and classic design. I looked at yachts, luxury jets, classic cars, movies, personalities and fashion. It’s the small detail that makes all the difference. I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel.”

Land Rover Director of Design, Gerry McGovern said, “Working with Victoria in our design studio at Gaydon certainly created a buzz within the team. But we quickly recognized our similar design tastes and ambition for this car.” “Throughout the process we were keen to ensure that the vehicle would appeal equally to both men and women, in fact Victoria always maintained that she wanted David to be proud to drive this car. We fully enjoyed working with Victoria and I am confident this special edition will appeal to discerning luxury consumers globally, “he added.

Video Credit: YouTube/interactivelr

Video Credit: YouTube/interactivelr

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