Intel pushes ultrabooks toward channel users (Ultrabook Temptations Video)

NEW ORLEANS –Momentum around ultrabooks has only just begun and the opportunity for the channel around the lightweight PCs will be major, Intel Corp. told channel partners and customers during its Solutions Summit event.


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C.J. Bruno, vice-president and general manager of sales and marketing at Intel, said that it’s easy for the company to stand on the stage and declare that the PC is not dead. “We’ve undertaken an effort to revolutionize computers again,” said Bruno.

Intel has created the ultrabook category as a lightweight, budget-friendly alternative to the traditional laptop and it’s still on a journey, with specifications already changing since several models were released during the holiday 2011 season, according to several Intel executives.

Today, there are 18 ultrabook models on the market. By the end of 2012, Intel has committed to growing that number to 75, Kirk Skaugen, corporate vice-president and general manager of Intel’s PC client group, told partners during the event.

Below is the video uploaded on Youtube by channelintel (Intel tempts people with ultrabooks)



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