After it’s first launched on February 28 and early of March 7, Magnum ice-cream bar became the fourth top trending topic on Yahoo! Search.
On the day it was launched, Magnum ice-cream bar made by Unilever- RFM Ice Cream Inc. goes viral in Twitter. Coated in fine authentic Belgian chocolate, Magnum is designed to be a luxurious treat for ice cream lovers.
According to Brian Chanyungco, assistant brand manager of Selecta, Magnum gained millions of impressions from thousands of fans and followers.
Magnum’s Hollywood celebrity endorsers include Eva Longoria, Eva Mendes, Ivanka Trump and Rachel Bilson, who appeared in the Magnum TV commercial in the United States. The country’s brand ambassadors, on the other hand, include celebrity stylist Liz Uy, fashion designer Rajo Laurel and TV host Raymond Gutierrez.
Today, it is one of the world’s leading ice cream brands, selling 1 billion units annually worldwide, and is the biggest brand of Unilever ice creams, local news reported.
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