On Thursday, January 24, 2013, McDonald’s announced that it will start selling fish sandwiches and “Fish McBites” in blue boxes with an Eco-label seal from the Marine Stewardship Council, an independent nonprofit organization that sets sustainable fishing standards.
In the recent press release at MSC.org, McDonald’s USA will be the first local food chain that will adopt their blue ecolabel on its fish packaging. This will be applicable in all of their 14,000 restaurants across the country, proving that their fish is MSC-certified sustainable seafood.
According to Rupert Howes, CEO of the Marine Stewardship Council:
“The certification and labeling program provides a mechanism to identify and reward existing good practice,”
“Working with companies like McDonald’s who preference certified sustainable sea food, we can encourage less well managed fisheries into the program where the have to make improvements to the way they fish the oceans. This is good news for consumers, good news for the environment and it’s good news for business,”
In October 2011, McDonald’s also started the same MSC certification to all its restaurants in Europe.
Watch the video:
Video Credit: YouTube/mcdonaldscorp
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