Who would ever believe that pepsi flavor would go with chicken flavor? Chicken flavor could be salty, sweet and spicy will be combines with the simple and common cola recipe. Further, PepsiCo wants to improve its popularity by combining with company like Lay’s. So this year, Lay’s launched a new smash hit in China: potato chips flavored with Pepsi and chicken.
Strange and peculiar flavors are not new in Chinese people and for the past years Lay’s have been producing vast numbers of unusual flavors for their chips including lemon tea (subtle), cucumber (cloying) and hot-and-sour fish soup (fishy). According to AdAge, “in potato-chip form, the [pepsi-chicken] flavor is vaguely similar to barbecue with a sugary aftertaste. If there’s any hint of Pepsi, it’s fleeting and lacks fizz.”
“We thought it would be really cool to have a cola combined with chicken. … It’s a very popular dish in China,” the executive said “Also it would be very cool to involve one of our most-iconic soft drinks.”
The flavor of the chips is somewhat similar to barbecue, but with a sweeter aftertaste, Doland said.
Watch PepsiCo’s ad for the Pepsi-chicken flavored Lay’s potato chips below.
New advertisement for Pepsi-chicken chips
Video Credit: YiRU0921 on YouTube
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