Sports Illustrated cover girl Kate Upton brings on the heat to Carl’s Jr. newest burger ad

Kate Upton has been making waves since she landed the coveted cover of the 2012 Sports Illustrated Swimsuit Issue.  She will be seen next in Carl’s Jr. commercial for its new Southwest Patty Melt burger.

kate upton-carls jr

Image credit: restaurantmagazine.com

Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s says, “Kate Upton truly is one of the most beautiful women in the world, yet she has a great, all-American look, so she was a natural fit for our advertising campaign about a spiced-up version of a classic American burger. As you’ll see, both Kate and the Southwest Patty Melt deliver the heat in the ads.”

kate upton carls jr

Image credit: E! Online

Other celebrities previously featured in Carl’s Jr. ads were Kim Kardashian, Paris Hilton and Padma Lakshmi.

Sources: E! Online, Business Wire

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