Skydive Dubai unveils the $1.3 billion billboard – “world’s most expensive billboard”

Skydive Dubai unveiled a billboard that would cost $1.3 billion a month, it features a man flying around it in a jet pack. The $1.3 billion billboard is located near the entrance of Burj Khalifa, the world’s tallest building in downtown Dubai.

Skydive Dubai and the Denver-based Go Fast energy products, demonstrated the billboard stunt last June 1, 2012. The billboard stunt video is available below.

Nasser Al Neyadi, Skydive Dubai chairman said in the news release. “This initiative is another example showcasing Dubai as a world leader in innovation and technology.”

According to a news release from Skydive Dubai:

The billboard involved a man with a Jet Pack, initially hidden within the billboard, who emerged from the billboard and flew around it for approximately 20-30 seconds, before landing back on the billboard.

The seconds of flight time for the billboard in Downtown Dubai would cost a minimum of USD 500 per second. If the number of seconds in a month (60 seconds x 60 minutes x 24 hours x 30 days = 2,592,000 seconds) is multiplied by USD 500, the total amounts to approximately USD 1.3 billion for the month long fly time for the billboard.

‘World’s most expensive billboard’ by Skydive Dubai and the Denver-based Go Fast energy products