LOS ANGELES – On Monday, Starbucks Corp. will open its very first juice retail store dubbed as Evolution Fresh, that will not be centered on the coffee cup, but, instead, on the juice bottle.
Image Credit: Starbucks
The world’s biggest coffee chain purchased the little-known Evolution Fresh brand where CEO Howard Schultz prophetically point to Evolution Fresh in an annual meetings, as an early glimpse of the company’s future beyond the coffee bean.
Starbucks Channel Development Jeff Hansberry said that customers are looking for a healthier lifestyle. “Juice and nutrition is no longer a fad. It’s a full-blown trend,” Hansberry says.
